Good design is innovative
Good design makes a product useful
Good design is aesthetic
Good design helps us to understand a product
Good design is unobtrusive
Good design is honest
Good design is long-lasting
Good design is consequent to the last detail
Good design is concerned with the environment
Good design is as little design as possible

Each time I revisit these, I find new application. In a time where there can be so much complexity in the technology, products, and processes I have to interact with, these are refreshingly clarifying.